Saturday, 12 November 2016


Happy 6th Birthday to What Sarah did…! As cliché as it sounds, it only feels like yesterday that I was writing the blog to mark 5 years of WSd…and after perusing last years party post in preparation for the date of the year, I felt that party ‘5’ would be impossible to top…. I stand corrected.

To celebrate another fabulous year, last night WSd HQ threw open its doors after hours for another epic birthday party! But not only was it about celebration, it was about remembrance too. WSd was officially declared open on 11th November 2010, a significant number and month for Armistice too. Through party ticket sales and a mammoth raffle, last year’s epic total was surpassed for The Royal British Legion alongside NSPCC. This fab figure will be split equally between both wonderful charities.

Angels across the land were invited to ‘come and celebrate 6 amazing years of WSd style’ with the only stipulation being to ‘rock your favorite WSd outfit’. In preparation for so many beauties, the monochrome façade of 5 Bancroft was given a dash of colour with red VIP ropes to ensure every guest entered the party feeling as fabulous as they looked.

Inside, black and gold décor adorned the store and Sarah followed suit in the Scotch & Soda sheer star blouse (£90). She paired this timeless piece with tassel trim trousers and the classic Moda in Pelle Clementine silver heels. This shopkeeper of 6 whole years was ready to party!

The first port of call was to ‘Funk Your Fizz’… a quirky little drinks station where guests could pimp their bubbles with berries, cordial and of course flamingo straws…because why the heck not?!  Glitter Garlands provided the fabulous banner, which added an extra dose of sparkle to proceedings! The wonderful Cakemeister provided fabulous boozy Baileys cupcakes as well as lime Mojito cupcakes! They all made for perfect shopping sustenance for all of our gorgeous partygoers. 

Fizz continued to flow as angels perused the latest drop of treasures in store. The night also marked the arrival of fabulously eclectic homeware brand ‘Bombay Duck’ which strives to ‘discover the fabulous in the everyday’. Founded by sister’s Laura and Steph, this lifestyle brand not only brings us beautiful designs, but does so in an ethically responsible way, ensuring the creators are as joyful as the products.
It wasn’t just Bombay Duck that was sitting pretty in store; every single brand was oozing with fabulous style and stealing the attention of the partygoers.  Amid the ‘oohs’ and ‘aahs’ catalyzed by sumptuous suede jackets, shimmery metallic skirts and decadent chunky knits, guests delved into their purses to stock up on raffle tickets! Everyone wanted to be in with the chance of winning one of the amazing prizes on offer which included a Scotch & Soda goody bag worth £150, Boots from Hudson Shoes, a Becksöndergaard scarf, a Bell & Fox wallet and a WSd VIP Shopping Evening voucher worth £100! So many other amazing brands donated fabulous prizes including Ashton Emporium, MINKPINK, From St Xavier, Diamonds In The Sky Jewellery, Rains and lots more!!

Each guest left with the most coveted ‘It’ bag of the season…the WSd goody bag! In each one was a handcrafted string and heart bracelet from Willow jewellery, along with some Love Heart sweeties in return for all the love every angel has brought to WSd...Plus there was a little reminder in there about tomorrow’s epic event…hoping to raise lots more money for both fabulous charities, Sarah is holding a Fundraising Yard Sale tomorrow. Having practiced what she preaches Sarah has done a huge wardrobe edit of her own clothes. These will be on sale for one day only! Pop along between 11-4pm!

 In a world that has seemed far from certain in the last year, WSd has well and truly established itself and its direction. Since party 5 the store has had a mini refit to accommodate for the addition of more fabulous fashion, accessories and homeware, plus a dedicated man cave where guys can find super cool brands and seek solace in their own corner of coolness!  Sarah is at the helm of it all and this superwoman juggles being a fabulous shopkeeper with being a wonderful mum and friend too. She’s inspiring to so many and over the last 6 years What Sarah did… has not only become known as a hub of style but also of feel good and confidence boosting vibes. What a woman and what an incredible night. Here’s to the next 6…

Rachel x

No comments:

Post a Comment